ALL Gloves
Events | 09 March 2021
We’ve been working hard on re-branding Blackrock - discover more about what we’ve been doing
Unless you’re new to Blackrock, you’ve probably noticed that, along with our new website, the brand itself has a new look. We’ve designed a new logo with a look that says more about what the brand stands for: strong, modern and industrial. But it’s not just about a smart new logo: whether you’re specifying from your desk, browsing the web or making a choice in a shop, we’ve been working hard to make it quicker and easier for you identify the right products or ranges.
- Footwear has been divided into families, grouped around a key function:
- We’ve updated our retail packaging, simplifying the messages to just the key ones to help you identify the performance attributes you’re looking for.
- Comparing gloves is now much easier, with a hex device that shows 6 key attributes including grip, dexterity and cut resistance in an intuitive traffic light system.
- We’ve overhauled our website, rebuilding it from the ground up with a new design to help you better discover and navigate our ranges, more product photography both in the studio and in real life, 360 degree spin shots so you can see all around a product, bullet point video shorts for our footwear and glove ranges and comprehensive technical information sheets for all products.
The new Blackrock branding is already starting to roll out across the range, and you’ll see the new logo and design appearing on products and packaging into 2021. So get in touch with us today - we’d love to chat about how Blackrock can work for you.
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